Privacy policy
Last updated: 25 October 2026
WHO WE ARE
nailkind.com (the "Site") is run by Alba Beauty Nordic ApS, Strandvejen 126, 2900 Hellerup, Denmark. Company no. (CVR) 38559397. We are the data controller for the personal data described here. Email us at customercare@nailkind.com with any question about your data.
We follow the UK GDPR and the EU GDPR. This policy explains what we collect, why, who we share it with, how long we keep it and what your rights are.
WHAT WE COLLECT
- Order details: name, delivery and billing address, email, phone number, what you bought and how you paid. Card numbers go straight to the payment provider. We never see or store them.
- Account and marketing details: email, name and your choices about newsletters and offers.
- Customer service: emails, chat messages and photos you send us, for example of a damaged parcel.
- Reviews, quiz answers and competition entries: what you write or choose when you use our Shade Finder, leave a review or enter a competition.
- Gift cards: the recipient's name and email, if you send a gift card to someone else.
- Device and browsing data: IP address, browser, device, pages viewed, what you put in your basket and how you reached the Site. If you accept analytics cookies, we also record how you click, scroll and move around our pages. Anything you type is hidden. Most of this is collected with cookies and similar tools, see below.
You must be 16 or over to shop with us. We do not knowingly collect data from children.
WHY WE USE YOUR DATA AND THE LEGAL BASIS
- Taking your order, payment, delivery, returns and customer service: performance of our contract with you.
- Keeping invoices and order records: legal obligation (Danish Bookkeeping Act, tax and consumer law).
- Preventing fraud and keeping the Site secure: legitimate interest.
- Emails about your order, delivery and account: performance of our contract.
- Newsletters, offers and abandoned basket reminders: your consent. You can withdraw it at any time.
- Asking for a review after a purchase: legitimate interest. You can opt out in any review email.
- Loyalty points, referral and affiliate programmes: performance of the programme you joined.
- Advertising and measuring our ads on Meta, Google and TikTok: your cookie consent.
- Site statistics and improving the Site: your cookie consent, or legitimate interest for strictly necessary tools.
We do not use automated decisions that have a legal or similarly significant effect on you.
WHO WE SHARE YOUR DATA WITH
We only share what each partner needs to do its job. They may not use your data for their own purposes, except where stated.
- Shop platform and payments: Shopify (hosting, checkout, Shop Pay), Apple Pay, Google Pay and PayPal.
- Delivery: Diamond Logistics (our UK warehouse), Yodel, DPD and Royal Mail. They receive your name, address, phone number and email for delivery updates. We use CWILL Order Tracking to show your tracking page and delivery updates.
- Email and pop-ups: Klaviyo and Seguno send our newsletters, order emails and basket reminders.
- Reviews: Seguno Reviews, EasyReviews and REVIEWS.io collect and show product reviews.
- Loyalty, referrals and affiliates: Smile.io and Goaffpro.
- Shade Finder quiz: RevenueHunt.
- Statistics and advertising: Reaktion, Microsoft Clarity, Meta (Facebook and Instagram), Google (Ads and Analytics) and TikTok. These partners use cookies and pixels, see below. Meta, Google and TikTok also use the data for their own purposes as set out in their privacy policies.
- Accounting: QuickBooks, for invoices and bookkeeping.
- Retail partners: if you order NailKind through a partner site such as Cosmetify, that partner passes your order details to us so we can ship it.
- Authorities and advisers: HMRC, the Danish Tax Agency, our accountants and lawyers when the law requires it.
We never sell your personal data.
TRANSFERS OUTSIDE THE UK AND THE EEA
Some of our partners store data outside the UK and the European Economic Area, mainly in the USA and Canada. This includes Shopify, Klaviyo, Microsoft, Meta, Google and TikTok. When we do this, we rely on the UK International Data Transfer Addendum, the EU Standard Contractual Clauses or an adequacy decision, so your data keeps the same level of protection.
HOW LONG WE KEEP YOUR DATA
- Orders, invoices and payment records: 5 years after the end of the financial year, as Danish bookkeeping law requires.
- Customer service emails: 2 years after the case is closed.
- Marketing consent and newsletter data: until you unsubscribe, then we keep a record of your opt-out so we do not email you again.
- Reviews: as long as the review is published, or until you ask us to remove it.
- Accounts and loyalty points: until you ask us to close your account, or after 3 years without activity.
- Cookie data: see the cookie section below.
COOKIES AND SIMILAR TOOLS
A cookie is a small file placed on your device when you visit a website. We use four types:
- Strictly necessary: make the Site work, for example your basket and checkout. These are always on.
- Performance and analytics: tell us which pages are used and how the Site performs (Shopify analytics, Reaktion, Google Analytics, Microsoft Clarity heatmaps and session recordings).
- Functional: remember your choices, such as the Shade Finder result or your cookie settings.
- Advertising: let Meta, Google and TikTok show you relevant ads and measure whether our ads work.
When you first visit, we ask you which cookies you accept. Only strictly necessary cookies run until you choose. You can change or withdraw your choice at any time by clicking "Cookie settings" in the footer of every page. You can also block cookies in your browser, but parts of the Site may then stop working.
MARKETING EMAILS AND OPTING OUT
We only send newsletters and offers if you have ticked the box for them, for example at checkout or in a pop-up. To stop them, click "Unsubscribe" in any email, or write to customercare@nailkind.com. Order and delivery emails are not marketing and will still be sent.
YOUR RIGHTS
You have the right to:
- ask for a copy of the data we hold about you,
- have wrong data corrected,
- have your data deleted, unless we must keep it by law,
- restrict or object to how we use it, including for direct marketing,
- receive your data in a usable file and move it elsewhere,
- withdraw consent at any time, without affecting what we did before.
Email customercare@nailkind.com to use any of these rights. We reply within one month and never charge for it.
If you are unhappy with how we handle your data, you can complain to the Danish Data Protection Agency (Datatilsynet, www.datatilsynet.dk) or, if you are in the UK, to the Information Commissioner's Office (ICO, ico.org.uk). We would rather hear from you first.
SECURITY
The Site runs on Shopify, which is certified to the PCI DSS standard for card payments. All traffic is encrypted. Only staff and partners who need your data to serve you can see it.
CHANGES TO THIS POLICY
We update this page when our tools or the law change. The date at the top shows the latest version. For big changes we will tell you by email or a notice on the Site.
CONTACT
Alba Beauty Nordic ApS
Strandvejen 126
2900 Hellerup, Denmark
Company no. (CVR) 38559397
customercare@nailkind.com
